Local SEO for restaurants

When someone types “pizzeria” plus your neighbourhood, Google shows local listings first. To appear there, three things matter: your business listing, your website and your reviews.

Look after your Google business listing

• Exact main category (for example “pizzeria”), secondary categories if needed.
• Up-to-date opening hours, including bank holidays.
• A link to your website and your ordering link.
• Real photos, added regularly.
• A reply to every review, including the critical ones.

Keep your details identical everywhere

Name, address and phone number should be written exactly the same on your listing, site, social profiles and directories. Inconsistencies weaken search engines' trust.

A site Google understands

Google relies on structured data to understand that a site is a restaurant: name, address, hours, menu, cuisine. SmoothEat generates this data (JSON-LD), a sitemap and a robots.txt file for each restaurant, with no setup on your part.

Give every page its own title and description, for example “Menu – Chez Marco, pizzeria in Lyon”. Fill in your restaurant's SEO fields in the dashboard.

Reviews as a trust signal

Invite satisfied customers to leave a review after their order. Recent, varied reviews count for more than a few old ones. Reply politely: future customers can see it.

Local content and news

Posting your specials, your events or your part in a neighbourhood occasion gives fresh, useful, local content. Mention your area and city naturally in your texts.

Measure without scattering

Watch three things over a few months: calls and direction requests from your listing, visits to your site, and the share of direct orders. If all three rise, your SEO is working.